While it sells multiple SUV models, Skoda is the only mass-market automaker that has also remained steadfastly committed to the sedan body type. The Czech brand recently introduced three sedans all at the same event – something of a rarity in an otherwise SUV-dominated market. Skoda’s latest entrants in India include the Slavia facelift, the Superb diesel and the Octavia RS. While admitting to the market’s preference for SUVs over the last decade or so, Ashish Gupta, brand director at Skoda Auto India, also said, “If you look at it, sedans continue to be the quintessential car.”
- Gupta says the charm of sedans hasn’t gone away
- He cites a lack of focus in the segment by manufacturers
- SUV saturation expected to work in favour of sedans
The Czech automaker thinks sedans are here to stay
Gupta believes the sedan body type will continue to make sense for the brand
The Superb nameplate arrived 90 years ago, with the line-up eventually including models such as the Octavia, Rapid and Slavia. “It’s been a long legacy of sedans for Skoda, with the sedan body style defining our brand not only globally but also in India,” said Gupta. The Slavia has been a successful model for the Czech brand in India. “The premium sedan segment in India right now is at around 4,000 to 4,500 units per month, with the Slavia making up nearly 30 percent of all sales in the segment. We are the torchbearers of that segment, and the Slavia facelift will have its role in the company’s India portfolio while also appealing to a wider customer set,” he added.
According to Gupta, the Slavia offers buyers a blend of performance and understated elegance. “There are good reasons the charm of a sedan hasn’t gone away. There’s the superior driving dynamics and pure elegance that sedans exude. One would love to arrive at an event in a sedan, or go for a fun drive during the weekend. So I think sedans will continue to have their fans and people who would still want to own one.”
However, the brand director isn’t expecting the segment to make a strong comeback in the near future. “I think the sedan segment will continue to remain a smaller part of the market – that much is very clear,” he remarked while citing the current trend in the industry. “Most of the new product launches and introductions are happening in the SUV segment and other body styles.” He thinks the growth potential is primarily hindered by automakers ignoring sedans and instead doubling down on SUVs. “We, as manufacturers, should take the responsibility for this, as we have not focused on the sedan segment.”
Gupta was quick to point out that Skoda is one of the few automakers worldwide that maintains a focus on the sedan space as well. “Perhaps we are among the few brands who still have a large sedan portfolio, which continues to do well.”
SUV saturation to help revive the sedan
Gupta expects the market to eventually reach a saturation point when it comes to SUVs
According to Gupta, the market will eventually grow tired of the SUV body type, making the case for sedans even stronger. He added that first-time buyers have been contributing to the sales numbers of sedans, while more demand is expected to come from families who want to own more than one car. “Sooner or later, families wanting to have multiple cars would like to have differentiated kind of cars. So that is an opportunity for the sedan and one which will continue to evolve in India as the market matures,” he explained.
Skoda sedans in India
The brand’s sedan line-up in India includes three models
The Slavia remains the entry point into Skoda’s sedan portfolio in India and is the Volkswagen Virtus’s chief rival. However, VW only has this one sedan in its entire India portfolio. Meanwhile, Skoda is also planning to introduce a CNG option for the Slavia, which could interest buyers seeking premium features and lower running costs. Joining the line-up in 2027 will be the Superb diesel in its top-spec Laurin & Klement (L&K) trim – this will be Skoda’s first new diesel car in India since abandoning the powertrain type in 2020. The Superb occupies a space beneath the likes of the Mercedes-Benz C-Class and BMW 5 Series in India.
The Octavia RS is also returning to India, with deliveries expected around the upcoming festive season. It’ll once again arrive as a full import and will be limited to just 50 units this time. With the previous 100 units allocated for India reportedly selling out in 20 minutes, the second batch is likely to find takers just as easily. Gupta said customers who had shown genuine interest in the Octavia RS will be given early access. In all, Skoda will be able to cater to mass-market sedan buyers with the Slavia, premium sedan buyers with the Superb and driving enthusiasts with the Octavia RS.
Skoda and the upcoming India-EU FTA
Then there’s the upcoming India-EU Free Trade Agreement (FTA), which will have an impact on fully imported models such as the Superb. “The FTA has kind of given us a good choice between what makes better sense for us and for the market as well. The whole idea is to start deliveries towards Q2 of next year. We are hopeful that by that time, the contours of the FTA will be decided, and we will have clarity on what kind of duty structure to apply to our imported models,” said Gupta. The proposed reduction in import duties could make bringing in more batches from Skoda’s global portfolio to India easier, though Gupta expects currency fluctuations to have an impact on the final price.
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