Porsche has outlined a new line-up of models under its Sportwagenschmiede ‘35 strategy, which was presented by the German luxury marque at the Capital Markets Day in Weissach. The strategy, which means ‘sports car forge’ in German, includes a new halo supercar positioned above the 911, a new internal combustion-powered (ICE) SUV and an all-electric 718 line-up. Porsche stated that it will also be expanding its ‘special request’ offerings.
- Mission S concept to preview the new supercar on October 15.
- New ICE and PHEV SUV to join the Macan Electric in 2028.
- Next-gen 718 Boxster and Cayman to be all-electric.
New Porsche halo supercar
This upcoming model is to be previewed as the Mission S concept on October 15
Under its new Sportwagenschmiede ‘35 strategy, Porsche has announced plans for a new mid-engined super sports car platform that will underpin a model above the 911. “We are developing a super sports car platform,” Porsche CEO Michael Leiters told the media present at the Capital Markets Day event.
The brand said that it will be previewing this new model on October 15 by way of a concept called ‘Mission S’. This would be Porsche’s first range-topping supercar since the 918 Spyder and could serve as its spiritual successor. This upcoming mid-engined supercar, along with the other upcoming models announced by Porsche, could share parts with Volkswagen Group models, the company stated.
New Porsche SUVs in the works
This new combustion-powered SUV is set to join the Macan Electric in 2028
Joining the all-electric Macan in 2028 will be a similarly sized SUV, the brand confirmed. It also said that this new SUV will be offered with a range of combustion and plug-in hybrid (PHEV) powertrain options. Autocar UK previously reported that this SUV will be based on the PPC platform and be twinned with the Audi Q5.
Porsche is also exploring a new flagship SUV, which would be placed above the Cayenne. Codenamed the ‘K1’, it is reportedly set to launch with combustion power first, with an all-electric version expected at a later stage. The brand has committed to deepening its collaboration with Audi on the PPE and PPC platforms, which it hopes will lower development costs and improve efficiency. Porsche added that the unique character of each brand will be maintained through brand-specific technology and features.
Porsche confirms all-electric 718 models
Boxster and Cayman to move away from combustion power
The next-gen 718 duo will be moving to an all-electric platform, with 2028 set to be their first full year of production, Porsche confirmed. This is in contrast to what the luxury marque was earlier expected to do, with plans to equip the next-gen 718 range with a platform compatible with both combustion and pure-electric powertrains.
Porsche to ramp up its exclusive offerings
Focus on individualised examples from Sonderwunsch, Exclusive Manufaktur and Manthey to strengthen
Porsche has showcased several one-off models in recent months. These include the Flachbau RS, which is a road-legal one-off based on the 911 GT2 RS, and three one-of-one 911s that were displayed at the Monterey Car Week in August 2026.
Porsche is now aiming to grow the sales from its Sonderwunsch personalisation division sixfold in the medium term. It has also increased its stake in Manthey Racing to 67 percent, with the aim to offer customers performance kits, exclusive track-side experiences and complete few-off concepts. These individualised examples are likely to carry much higher profit margins than regular series-production models. Porsche revealed that the highest price ever paid for a fully bespoke Sonderwunsch example was north of EUR 13 million.
Measures to boost profitability
Porsche is working on increasing profitability after profits fell by over 90 percent in 2025
Porsche saw its operating profit fall from EUR 5.64 billion to EUR 413 million in 2025, a drop of over 90 percent compared to 2024. Porsche expects the upcoming 718 electric range to support sales in 2028, with the new Macan-sized ICE SUV contributing from 2029. More models in the higher-margin D and E segments will follow, as per Porsche.
Porsche is also cutting model variants by about 20 percent to reduce complexity, and expects sales per variant to rise by about 30 percent as a result. As reported earlier, Porsche may also merge the Panamera and Taycan nameplates into a single model to curb unprofitable expenses. By implementing its new Sportwagenschmiede ‘35 strategy, Porsche is aiming for a net cash flow margin of 9 to 12 percent in the medium term, and wants its break-even point to drop below 2 lakh units. The company is also set to reduce material costs by around 10 percent by way of parts sharing with the rest of the Group.
