Every year on June 21, riders across the globe observe World Motorcycle Day – a celebration of the simple joy of riding. To mark the occasion, TVS Motor Company organised rides across multiple cities, with the Bengaluru edition bringing together Apache and other TVS motorcycle owners for a 70km ride through the city and towards the base of Nandi Hills.
The morning began at Galleria Mall in north Bengaluru, where riders trickled in well before the scheduled flag-off. The parking lot was soon filled with motorcycles of all kinds, from Apache RTRs and RR 310s to Ronins and even the recently unveiled RTX adventure tourer. Riders caught up with familiar faces, admired each other’s motorcycles and discussed everything from weekend ride plans to upcoming trips. There was an easygoing atmosphere from the outset, with everyone looking forward to the ride rather than treating it as a formal event.
Soon enough, the convoy rolled out of Galleria Mall, making its way towards Kempegowda International Airport before turning onto the sweeping roads leading towards Nandi Hills. I spent the ride aboard an Apache RTR 310, and it proved to be an enjoyable companion for the route. Bengaluru’s cool morning weather, relatively light traffic and impressively smooth roads made every kilometre worthwhile. The wide carriageways and flowing bends allowed the group to settle into a comfortable rhythm, making the ride less about outright speed and more about enjoying the motorcycle and the roads ahead.
The ride eventually concluded at a breakfast venue, where TVS had organised a relaxed gathering for participants. Two beautifully preserved Norton heritage motorcycles were among the highlights on display, offering a glimpse into the storied past of the British marque. Parked alongside them were a customised TVS Ronin and a one-off Apache RR 310, both attracting plenty of attention as riders gathered around to admire the details. Breakfast was followed by a few light-hearted activities and plenty of conversations, with motorcycles naturally remaining the topic of discussion.
One thing that stood out to me was the enthusiasm of TVS owners. It wasn’t the first time I had noticed it either. Earlier this year, during TVS’s ride in Bhuj, the media had the privilege of riding nearly 180km through the region’s ribbon-like roads. What was equally memorable, however, was the turnout from the Apache Owners Group (AOG). Riders had travelled from Bengaluru and neighbouring states simply to be part of the experience, a testament to the passion that exists within the community.
That enthusiasm is something TVS seems keen to nurture. Throughout its events, the company makes a conscious effort to put the spotlight on its customers, giving riders a chance to share their stories and acknowledging their contribution to the community. It’s a small gesture, but one that goes a long way in making owners feel valued rather than just customers attending another manufacturer event.
It’s also reflective of a wider trend in the motorcycle industry. Manufacturers are increasingly looking beyond the motorcycle itself and focusing on the experiences that come with ownership. Royal Enfield has long built a lifestyle around its motorcycles; Triumph is expanding its community initiatives through events such as World of Triumph and the Distinguished Gentleman’s Ride, and TVS appears to be taking a similar approach with its growing Apache community. After spending a morning with the riders in Bengaluru, it’s easy to see why these communities continue to grow. The motorcycle may be what brings people together, but it’s the shared experiences that keep them coming back.
